How can an exit-intent popup dramatically increase my conversion rate?
Tips 'n tricks about the web, digital trends, and online marketing
How can a popup dramatically increase conversion?
You've probably seen them while trying to leave a website. They appear just when you move your mouse towards the cross or when you are about to close a tab.
These popups are often seen as a last-ditch attempt to get the grab the visitor's attention and persuade them to yet to take action. But are they effective? Can they actually boost your website conversions?
In this blog, we dive deeper into the world of popups and look at how they can play a crucial role in increasing your conversion rate.
What is an exit-intent popup?
It is a form of on-site retargeting which appears when a visitor is about to leave the website. The system detects the user's mouse movement, usually when moving towards the top of the screen, and then triggers a popup. This popup can be a contain a message, an offer or a call-to-action to persuade the visitor to stay on the site or complete a particular action.
These popups are often used to reduce abandoned shopping carts, increase newsletter subscriptions, or promote special offers. It is a powerful marketing tool, because it capitalises on the psychological phenomenon of FOMO (fear of missing out), or the fear of getting something wrong.
The purpose of the popup
The main goal is simple: preventing a lost conversion.
Every website has to deal with visitors who leave without performing a desired action, be it buying a product, signing up for a newsletter, or filling out a form. It offers a last chance to hold the attention of these visitors.
The way a this popup is presented can vary greatly. Some popups offer discounts or special offers to encourage a purchase. Other questions visitors ask themselves subscribe to a newsletter in exchange for exclusive content, such as an e-book or a free guide.
There are also popups that simply try to get user feedback, which can provide valuable insights for website optimisation.
How is such a popup used effectively?
The key to an effective popup is relevance and timing. It is important that the message in the popup matches the user's behaviour and the point at which they are in the journey.
For example, if someone has viewed a product page without making a purchase, a popup with a limited discount may win them over. For someone reading a blog, a popup with an invitation to follow your newsletter may work better.
Here are some crucial elements to keep in mind:
- The timing of the popup: The right time to show a popup is just before the user leaves. This can be detected by tracking mouse movements or by looking at inactivity on the page.
- An attractive message: The message must attract attention and provide value. A simple "Stay a while!" is not enough. In contrast, an offer of, say, 10% discount on a product or a free e-book can give just that push to stay.
- Use visual elements: An attractive visual presentation can make all the difference. Make sure the popup is in line with your branding, but make it visually appealing enough to attract attention.
- No spammy look: People are sensitive to popups that are perceived as annoying or intrusive. Make sure your popup does not come across as intrusive and offers value to the user.
- Test and optimise: As with any marketing strategy, it is essential to test and optimise your popup. Try different messages, offers and designs to see what works best for your target audience.
What are the figures around additional conversions?
Research shows that popups increase conversion rates by 5 to 20 per cent increase, depending on the sector and supply. According to a study by OptinMonster a well-designed and strategically placed popup can provide an increase in conversions of average 10%. Another case study of Sleeknote showed that, thanks to a clever pop-up campaign, an online retailer could increase its abandoned shopping trolleys with 53% managed to reduce.
The success of a popup depends heavily on the target audience and the context in which it is deployed. Nevertheless, it is clear that they can be a powerful tool to convert visitors who are about to leave into paying customers or interested leads.
Conclusion
Exit popups have proven to be an effective means of retaining visitors and increasing conversion rates. They offer a last chance to provide value to the user and convince them to take an action they might otherwise have missed.
By carefully tailoring the timing, message and design to your target audience, you can make a significant impact on your conversion results with a well-placed popup.
Would you also like a popup on your website? Please get in touch, we are happy to help you!
👉 Funkhaus goes the extra mile for you
We are the all-in-one partner that takes care of everything: from creative web designs to technical optimisations and strategic content. You focus on your business, we take care of the rest.
👋 Vrijblijvende even kennismaken?
Send an email, or schedule an appointment right away!
What our partners say
Domaine de Renesse
We are very happy with the website Funkhaus created for us. The design is modern and attractive, and the user-friendliness (especially for making changes and adding activities ourselves) is excellent. The service is also very pleasant: in case of questions or changes, the response is quick and helpful. In short, a fine cooperation and a result we are proud of.
willy beuls
everything is finished to perfection
’t Anderhoes
Zeer goede en betrouwbare firma. Heeft noodzakelijke aanpassingen van websites goed en snel uitgevoerd.
Emmanuel Verraes
Wout is very hands-on and service-minded! I have been recommended Funkhaus by another customer and I - on turn - highly recommend their services!
Sandra Eberhardt
Funkhaus is a small-scale organisation that really makes a difference. From the very first contact, you notice that they are not only professional, but also genuinely think along throughout the process. They listen carefully to your wishes, give honest advice and look for the best solution together.
What especially stands out is their customer-oriented approach: communication is smooth, appointments are kept and you really feel heard as a customer. Cooperation is transparent and pleasant, making the whole process feel not only efficient but also inspiring.
They also deliver beautiful and high-quality work, with an eye for detail and a strong creative vision. You sense that they have passion for what they do and that clearly translates into the end result.
In short: a reliable partner that combines professionalism with a personal approach. Definitely recommended for those looking for a team that thinks with you and delivers quality.
Giovanni Smet
Great website designer! Direct and fast communication and thinking along to achieve a super result. Do not hesitate to contact him to have your website taken care of.
Hugo Degroote
Funkhaus built our new webshop - hugely satisfied!
The cooperation went smoothly and the final result fully met our expectations.
We are also happy to stay in touch for further follow-up around SEO and SEA.
Nick Van der Hallen
Fantastic and honest company with very flexible and fast customer service. Funkhaus took our new website to the next level, with plenty of options to expand on later. Great to work with and highly recommended!
Saar
The entire Eurowaste team would like to thank your team at Funkhaus for the smooth and professional cooperation. We currently have a fresh new website that works well. Thanks also for getting our 'socials' like LinkedIn in order.
Lisa van Gils
Funkhaus designed our website. They heard us well and translated our wishes into something that suits us perfectly. In the process, they continue to help us with topics that are not 'proprietary' for us such as visibility and marketing. The contact is fluid and good. We are fans!
