De Zwemvijver

Swimming in real water

Year-round fun, with real water!

With a swimming pond from The Swimming Pond, you will enjoy swimming fun all year round. In summer, the natural, clear water offers a refreshing escape from the heat, while in the colder months, with the right adjustments, it remains a serene and soothing spot in your garden.

With a swimming pond, you do nothing more than what your ancestors did for thousands of years: swimming in real water! Refreshing and clear water that nature itself filters and purifies.

The professionals at De Zwemvijver take care of that, creating a custom-made swimming pond with respect for nature. This means that your swimming pond is not only a place of rest and relaxation, but also an ecosystem that contributes to the biodiversity of your garden.

The challenge

De Zwemvijver's website was outdated and had an unclear structure that did not provide an optimal user experience for visitors. Navigating through the different pages was cumbersome, and important information was hard to find. Moreover, the site was not fully mobile-friendly, which meant that many potential customers had a frustrating experience on their smartphones and tablets.

In addition, the social media channels were also outdated, and lacked consistent and engaging content. Our followers received sporadic updates and the posts did not always match our target audience's expectations and interests. This resulted in limited interaction and engagement, which meant that the power of our online presence was not fully exploited.

Project info

Customer

Sector

SME

What we did

Digitaal advies, Webdevelopment, Social media marketing, Content creatie, Serverbeheer, Marketingstrategie

Het resultaat

Vacancy page

Expansion of existing website

Vraag een adviesgesprek View project

Our solution

For The Swimming Pond, we have the website modernised and revamped its digital strategy. Navigation has been simplified and the user experience optimised so that visitors find what they are looking for faster. Achievements have been filtered by relevance and a clear section has been added with awards and certifications achieved, a clear confirmation of De Zwemvijver's expertise and quality.

We also developed a digital strategy and content planning to ensure a consistent, impactful online presence. We researched where the target audience is and tailored the approach for each platform accordingly. Finally, we created a recognisable corporate identity for social media, with consistent colours, typography and design elements that reinforce De Zwemvijver's professional image.