The Swimming Pond

Swimming in real water

Sector: SME Marketing strategy Web development Server management Content creation Social media marketing Digital advice

Year-round fun, with real water!

With a swimming pond from The Swimming Pond, you enjoy swimming fun all year round. In summer, the natural, clear water offers a refreshing escape from the heat, while in the colder months, with the right adjustments, it remains a serene and soothing spot in your garden.

With a swimming pond, you do nothing more than what your ancestors did for thousands of years: swimming in real water! Refreshing and clear water that nature itself filters and purifies.

The professionals at De Zwemvijver take care of that, creating a custom-made swimming pond with respect for nature. This means that your swimming pond is not only a place of rest and relaxation, but also an ecosystem that contributes to the biodiversity of your garden.

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The challenge

De Zwemvijver's website was outdated and had an unclear structure that did not provide an optimal user experience for visitors. Navigating through the different pages was cumbersome, and important information was hard to find. Moreover, the site was not fully mobile-friendly, which meant that many potential customers had a frustrating experience on their smartphones and tablets.

In addition, the social media channels were also outdated, and lacked consistent and engaging content. Our followers received sporadic updates and the posts did not always match the expectations and interests of our target audience. This resulted in limited interaction and engagement, which meant that the power of our online presence was not fully exploited.

  • Outdated website with unclear structure
  • No optimal user experience
  • A digital content strategy was still missing

Project info

Customer

The Swimming Pond


Sector

SME


Services

Marketing strategy, Web development, Server management, Content creation, Social media marketing, Digital consultancy

Our solution

Modernised website

For De Zwemvijver, we modernised the website to address some key challenges. Among other things, we improved the structure by simplifying navigation and optimising the overall user experience, making it easier for visitors to find their way around.

We have also filtered the achievements so that potential customers can quickly see relevant examples of their work. Finally, we have added a section clearly displaying the awards achieved, highlighting De Zwemvijver's expertise and quality.

Another important addition is the awards and certifications achieved section. We have placed these in a prominent place on the website so that visitors can immediately see which recognitions De Zwemvijver has received. This offers potential customers additional confidence in our expertise and quality. It also highlights our commitment to providing high-quality, environmentally friendly swimming ponds.

Social media content planning

We created a digital strategy and detailed content planning to ensure a consistent and impactful online presence for The Swimming Pool.

This strategy includes not only optimising existing channels, but also integrating new, relevant platforms to reach a wider audience. We carefully examined where our target audience is and how best to approach them, which led to a targeted approach for each platform.

Social media corporate identity

We also developed a corporate identity for our social media channels. This includes a visual identity that is consistent and recognisable regardless of the platform. The corporate identity consists of specific colour schemes, typography, and design elements that reinforce De Zwemvijver's brand identity.

These visual elements ensure that our posts are instantly recognisable and have a professional look that matches the high-quality services we offer.

  • Modernised website
  • Corporate identity for social media
  • Consistent online presence
  • Social media corporate identity

Preview the website of The Swimming Pond

Screenshot - De Zwemvijver

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