A fully booked rental calendar: Our formula for success
Tips 'n tricks about the web, digital trends, and online marketing
Fully filling up a rental calendar is every landlord's dream. If you rent out a holiday home, flat or B&B, a constant and high occupancy rate is essential for success. But in an increasingly competitive market, filling your accommodation continuously can be a challenge. How do you make sure your property stands out among the many options available to guests today?
At Funkhaus, we understand this challenge. We support holiday homes and B&Bs in optimising their rental strategy so that their calendars are not only full, but also at the most profitable times. In this article, we are happy to share our best tips, insights and proven strategies that will help you get the most out of your rentals.
What makes a rental calendar successful?
A successful rental calendar goes beyond simply filling in blank dates. It is all about:
- Consistent demand: Attracting a wide and diverse audience looking for your services.
- Quality of tenants: Attracting trusted customers who recognise the value of your offering.
- Optimisation: Maximising revenue through dynamic pricing strategies and smart planning.
The basis of our experience
We focus on three pillars: visibility, conversion optimisation and customer loyalty. Here, we explain each pillar in detail.
1. Visibility: reach the right audience
To fill up a rental calendar, you need to be seen by potential tenants. This starts with a strong online presence and deploying various marketing channels.
- SEO and content marketing: A well-optimised website is essential. By using targeted keywords (such as "luxury holiday rentals in Amsterdam" or "unique event venues in Rotterdam"), you ensure you rank high in search results. Blogs, videos and case studies can help demonstrate your expertise and build trust.
- Paid advertisements: Google Ads and social media campaigns help you reach a wider audience quickly. Target based on demographics, location and interests to attract the right tenants.
2. Optimised booking process: make booking easy
High visibility means nothing without a seamless user experience. Optimising the booking process is crucial to convert potential renters into paying customers.
- User-friendly website: Make sure your website loads quickly, navigates easily and is mobile-friendly. More than half of all online bookings are made via mobile devices.
- Clear information: Potential tenants want to know exactly what they are getting. Describe your offer clearly, use professional photos and add customer reviews.
- Dynamic prices: Consider a flexible pricing model that takes into account supply and demand. For instance, you can charge higher rates during peak seasons and offer discounts for quiet periods.
- Easy payment: Make the payment process as simple as possible by offering multiple options such as credit card, PayPal or even post-payment.
3. Customer loyalty: build repeat customers
A fully booked rental calendar does not only depend on new customers; returning tenants form a stable base. Building customer loyalty is therefore an important part of our strategy.
- Customer service: Make your customers feel valued, from the first contact until after their stay or use. Prompt and friendly communication makes all the difference.
- Loyalty programmes: Offer discounts or extra benefits to returning tenants. This can range from exclusive offers to gifts on their next booking.
- Follow-ups: Send a thank-you email after the rental is over with an invitation to leave a review. This strengthens customer relations and helps attract new tenants.
- Email marketing: Keep in touch with your tenants through newsletters with offers, news and inspiring stories.
Conclusion
Filling up a rental calendar requires a strategic approach that combines visibility, conversion and loyalty. At Funkhaus, we have already realised this for one of our clients: Vakantiehuisje De Haan aan zee.
👉 Want to know how our success formula can help your business achieve consistently fully booked calendars? Visit contact with us and discover the possibilities. We will be happy to help you on your way 😀
👉 Funkhaus goes the extra mile for you
We are the all-in-one partner that takes care of everything: from creative web designs to technical optimisations and strategic content. You focus on your business, we take care of the rest.
Stuur een mailtje, of plan meteen een afspraak!
Krijg gratis en vrijblijvend persoonlijk advies
👋 Hi, we are there for you!
What our partners say
Yasmine D'hanis
Thanks Funkhaus for the clear view on my website (www.minro-legal.be) ! Thanks to your clear and concrete tips, I was able to make the website a lot more user-friendly. Thanks to you, I have also been able to eliminate errors that had previously gone unnoticed.
Thank you! Definitely highly recommended!
Emmanuel Verraes
Very hands-on and service-minded! I have been recommended Funkhaus by another customer and I - on turn - highly recommend their services.
Domaine de Renesse
We are very happy with the website Funkhaus created for us. The design is modern and attractive, and the user-friendliness (especially for making changes and adding activities ourselves) is excellent. The service is also very pleasant: in case of questions or changes, the response is quick and helpful. In short, a fine cooperation and a result we are proud of.
Daisy Lens
Wout and his team do a fantastic job and are always helpful. Even when something goes wrong, they are super quick to solve everything. Very nice to work with them. Highly recommend!
Jens Jansen
Very smooth and professional - highly recommended!
Kylie Mineo
Fantastic website builder with a lot of experience! It was very smooth cooperation and you can't ask anything too much of Wout to get everything to your liking. Highly recommended!
Niels Geenen
These guys definitely deserve 5 stars! good approach, good communication and beautiful design.
Definitely highly recommended!
Charlotte Lambrecht - Charlie's Fit Studio
Would you like to have a top website/logo developed?
Then you've come to the right place at Funkhaus!
What I myself find hugely important in a collaboration is good communication. Wout was always very quick in answering my questions and looking for solutions. Everything was always discussed in consultation and there was room for brainstorming and creativity. If something didn't feel 100% right, Wout provided several alternatives until the feeling was completely right. It was also an absolute bonus to receive such positive support as a start-up.
A very nice collaboration resulting in a top website. Go check it out at www.charliesfitstudio.be
Koen Van den Abeele
Top service!
Highly recommended to anyone looking for reliable & honest marketing support with a creative touch!👌
Expo Z
Always accessible, always helped quickly and professionally.
Very pleased with our fun and smooth collaboration!
