What is a Facebook Meta Pixel?

What is a Facebook Meta Pixel?

Facebook Pixel is a piece of code that you add to your website to track user behaviour. It allows you to measure the effectiveness of your Facebook ads by tracking conversions, optimising ads and building audiences for future ad campaigns.

Put more simply, Facebook Pixel is a tool that helps you understand how people interact with your website after clicking on your Facebook ads. It tracks actions such as page views, purchases and sign-ups, giving you valuable insights into your audience's behaviour.

Benefits of Facebook Pixel

There are several benefits of using Facebook Pixel, including:

1. Improved ad targeting:
   With Facebook Pixel, you can create custom audiences based on specific actions on your website. For example, you can target people who have added items to their shopping cart, but have not yet paid.
2. Optimised ad delivery:
   Facebook Pixel allows you to optimise your ads for specific actions, such as purchases or leads. This means Facebook shows your ads to people who are more likely to take the desired action.
3. Better measurement:
   Facebook Pixel provides detailed insights into how people interact with your website after clicking on your ads. This information can help you make data-driven decisions and improve the performance of your ad campaigns.

How do you install a Facebook Meta Pixel?

Installing Facebook Pixel on your website is a simple process. Here are the steps to follow:

1. Create a Facebook Pixel: Go to your Facebook Ads Manager and click on the "Pixels" tab. Then click "Create a pixel" and follow the instructions.
2. Add the Pixel code to your website: Once you have created your Facebook Pixel, copy the code and add it to your website's header. If you use a content management system (CMS) like WordPress, you can use a plugin to add the code automatically.
3. Test the Pixel: After adding the Pixel code to your website, you need to test it to make sure it works correctly. You can test the Pixel Helper tool from Facebook to check whether the Pixel is working properly.

Conclusion

Facebook Pixel is a powerful tool that allows you to improve the performance of your Facebook ad campaigns.

By tracking user behaviour on your website, you can create custom audiences, optimise your ads and measure your results more effectively.

If you haven't installed Facebook Pixel on your website yet, now is the time to do so!
Need help? Then we are happy to guide you through this process!