Getting started with Google Analytics
Tips 'n tricks about the web, digital trends, and online marketing
Congratulations, you are starting a new business!
Imagine: you start a new physical flower shop with an online shop.
You start buying search ads and creating social media and blog posts to attract new potential customers. After a few weeks, the orders start coming in, and you feel pretty good about your new business.
But could it be even better? Your marketing seems to be working, but what are the next steps?
Getting started with Google Analytics.
In this article you can read...
- Which marketing channels generate the most sales?
- User flows
- Conclusion
Which marketing channels generate the most sales?
Find out which of your marketing channels are responsible for the most sales.
You can check how well your marketing channels have worked by using an analytics programme such as Google Analytics. This is a free tool that shows you data about your website so you can measure how well your digital marketing is performing and gain insights on how to improve.
Analytics gives you useful statistics, such as how many users come to your site, where they come from, and what they do when they get there. You can view reports with this data on an online dashboard.
User flows
Apart from statistics that help you measure your marketing, Analytics can also show you how people interact with your marketing channels.
You can see a person's entire journey with your brand. For example, you can see when someone clicked on a link to your website on a social media platform, visited your site, left, and then came back a week later to buy a bouquet.
For example, you might discover that your social media posts lead a lot of people to your website, but that your search ads are not getting many clicks. You could then try new search ads and see if the numbers improve.
Or maybe you discover that many people put bouquets in their shopping cart and then leave the site without buying. You could then try simplifying your checkout process to see if that leads to more sales.
Conclusion
Analytics is an advanced programme for measuring and analysing website data. Analytics provides solutions for small and larger businesses that allow you to determine what is effective and change what is ineffective.
Want to keep growing? Then first of all, make sure your Analytics is on point.
Don't know how to start? We are happy to help you with advice.
Clear approach with a long-term vision
During the first contact, we discuss expectations and the best possible solutions, followed by a clear price proposal and schedule.
