Maximise conversion with 5 product page design tips

1. Gain credibility with "Trust Badges"

One of the biggest obstacles for consumers to convert is a lack of trust in content.

The easiest way to gain trust within your product pages is to use trust badges. As small design elements, these images successfully capture the attention of web visitors, convey information, and provide useful facts that can convince potential customers to convert.

There are several types of trust badges that can help you maximise product page conversions.

Hereby some more tips:

• Return policy & 30-day money-back guarantee badges
• Free shipping badges
• Short-term delivery (ordered before 23h, delivered tomorrow) badges
• Quality guarantees badges
• Transaction security badges

2. Use attractive CTAs

Another strategy to increase product page conversion by looking at the design of your Call To Actions, and finding ways to make them more appealing.

When it comes to evidence-based strategies to make your CTAs shine, three methods stand out in a sea of advice.

Hereby some more tips:

• Ensure good positioning.
• Make sure you have good colours and follow your brand identity.
• Provide compelling copy and keep it short.

Place CTA buttons "above the fold": People spend 57% of their time viewing pages above the fold. To maximise conversions, make sure your CTA buttons are visible in the top part of your product page - the content a customer sees when the page first opens, without scrolling.

3. Good product photos are crucial!

Visuals play a major role in persuading consumers to proceed to conversion on product pages. According to Google research, 53% of online shoppers let visuals influence them to make a purchase. Moreover, 50% of consumers make a purchase decision based on visuals.

Hereby some more tips:

• Use large images.
• Create images in different use cases.
• Use "negative space" and focus on the image.
• Use video if possible.

4. Give shoppers a push with scarcity and urgency

There are two more fears you can use on your product pages to drive conversions: scarcity and urgency.

Remember the toilet paper shortage of 2020? If so, you already know that consumers buy and hoard things that seem scarce, even if they don't actually have a use for them. And they do the same when they encounter a sense of urgency.

If you are willing to play little psychological tricks, you can use the two to increase conversions on your product pages. And all you need are a few well-placed banners, pop-ups, or badges.

5. Simplify the checkout process

We prefer to keep the checkout process as short as possible. After all, this is the place where potential buyers abandon their purchase the most, and you therefore lose the most conversion.

What is important here is that we make the buying experience as pleasant as possible, and make the process as simple as possible.

Hereby some more tips:

• Use Add-to-cart buttons in the product overview.
• Skip the shopping basket in go straight to checkout if possible.
• Save address details via cookies for faster future handling.
• Ensure as few steps as possible from selection to payment.

Start optimising your product pages

Investing in the appearance of your product pages is an excellent strategy if you are looking for impressive conversion rates.

To get the most out of tactics, you will need to test them out on your website first. So make sure you have a good idea of what works for your business (and what doesn't). That way, you can be sure you are doing what is right to get the absolute highest conversion rate.