How to choose a good domain name?
Tips 'n tricks about the web, digital trends, and online marketing
How do I choose a good domain name for my website?
Think of your domain name as the signboard of your business on the web, the equivalent of the signboard of a physical shop.
An ideal domain name accurately describes your business so that it can be easily found by potential customers. Keep it relatively short, simple, easy to spell, and try to avoid using confusing hyphens and numbers.
In this article you can read...
- Use keywords and a good extension.
- You got your domain, now what!
Use keywords and a good extension.
It helps to include a recognisable keyword in your domain name. For example, the word "lawyers" will make your site easier to find by people searching online for a good law firm.
If possible, register domains with a ".be" extension. This is the most recognised domain extension in Belgium, although you could also use ".com". If your business is a non-profit organisation, you could use ".org". If it has to do with education, you can use ".edu".
You got your domain, now what!
Once you have chosen a domain name, start looking for a web hosting partner so your site has a place to work.
24/7 customer support can be a valuable feature. If you experience problems, you want to be able to contact your web hosting provider immediately.
You should also check a host's uptime, or the percentage of time websites run without interruption. Uptime percentages should be 99.999% or higher.
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