What is SEO, and how does it affect my website?
Tips 'n tricks about the web, digital trends, and online marketing
SEO (Search Engine Optimization).
SEO is all about getting your website ready to be the best search engine result it can be. And that's pretty crucial in the search game. Especially when you know that 95% from the searchers stays with listings on the first page of results. The closer your listing is to that page, the better.
To do this, you need to know how search works.
Crawling and indexing.
Google starts by crawling the web. It follows links from page to page and collects as much of the web as it can. It puts all these collected pages into an index, and sorts them by content and other features.
When someone enters a search query, Google ranks the most relevant results. It uses algorithms to figure out what the searcher is looking for and serves up the most relevant pages from the index.
All that means making your site so appealingly possible must make for both a search engine and a searcher.
The 3 parts of a search result.
In general, there are 3 parts to a search result.
- Page title.
- Page url.
- Page description.
Search engines see this information as part of a code.
Because search engines and people see search results in different ways, you need to prepare your site in different ways. The good news is that optimisation is mostly about tuning and improving versus a complete site overhaul.
While optimising for search engine crawling is about the modifying words and urls, optimising for searchers is about the content creation.
Organise your content.
People love to share good content with others through social media, blogs, emails, etc. All those organic word-of-mouth advertising can help you get more visits and repeat visitors.
Therefore, organise your content and keep it focused on the topic at hand. Breaking it up into logical, short chunks helps people find what they are looking for faster.
Also pay attention to your images. Write a short caption under each image and place vital info in the text rather than in the image.
Make sure you add new content regularly. This will keep your fans coming back and attract new visitors.
👉 Funkhaus goes the extra mile for you
We are the all-in-one partner that takes care of everything: from creative web designs to technical optimisations and strategic content. You focus on your business, we take care of the rest.
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What our partners say
Charlotte Lambrecht - Charlie's Fit Studio
Would you like to have a top website/logo developed?
Then you've come to the right place at Funkhaus!
What I myself find hugely important in a collaboration is good communication. Wout was always very quick in answering my questions and looking for solutions. Everything was always discussed in consultation and there was room for brainstorming and creativity. If something didn't feel 100% right, Wout provided several alternatives until the feeling was completely right. It was also an absolute bonus to receive such positive support as a start-up.
A very nice collaboration resulting in a top website. Go check it out at www.charliesfitstudio.be
willy beuls
everything is finished to perfection
David Demuynck
The collaboration with Funkhaus was perfect. They managed to build a beautiful website that fully meets our objectives. We highly recommend Funkhaus' services!
P DB
What a pleasant collaboration with Wout and his team. Funkhaus built 2 excellent websites and is working on the digital marketing for my company. Professional, always correct, very knowledgeable and super helpful.
Tibor R. B. Bassez
We have been satisfied customers of Wout and his team for many years. Besides updating our website every week, he also keeps his finger on the pulse for the latest developments in ICT land.
Sandra Eberhardt
Funkhaus is a small-scale organisation that really makes a difference. From the very first contact, you notice that they are not only professional, but also genuinely think along throughout the process. They listen carefully to your wishes, give honest advice and look for the best solution together.
What especially stands out is their customer-oriented approach: communication is smooth, appointments are kept and you really feel heard as a customer. Cooperation is transparent and pleasant, making the whole process feel not only efficient but also inspiring.
They also deliver beautiful and high-quality work, with an eye for detail and a strong creative vision. You sense that they have passion for what they do and that clearly translates into the end result.
In short: a reliable partner that combines professionalism with a personal approach. Definitely recommended for those looking for a team that thinks with you and delivers quality.
Carine Vets
Wij zijn heel tevreden van Funkhaus.
Vlotte samenwerking.
Goed contact,altijd correct.
Heel vriendelijke samenwerking en snelle reactie.
We hopen dat deze nog lang mag duren.
Emmanuel Verraes
Wout is very hands-on and service-minded! I have been recommended Funkhaus by another customer and I - on turn - highly recommend their services!
Sander van Schoonhoven
Professional company. Contracted for website renewal. Sprint type approach. Are willing to adapt the project execution pace to the customer's available resources.
Anthony Van Roey
Funkhaus works very correctly and is quick to answer queries.
