Web design trends for 2023
Tips 'n tricks about the web, digital trends, and online marketing
It is always exciting to look at the hot trends for the new year.
In this article, we share our predictions and expectations for the web design trends of 2023!
Personalisation
Personalisation is a growing trend in the digital world. It is more important than ever to tailor the user experience to each user's specific needs and preferences. This can be achieved by providing personalised recommendations, customising the interface or environment of your website or webshop, such as offering a custom colour or theme, or targeted content based on user interests.
There are countless ways to add personalisation to your website or webshop. For example, you can give users the choice to adjust the position of a button on mobile, so a left-handed person may prefer buttons placed on the left, while a right-handed person may prefer a button on the right.
User-generated content
User-generated content (UGC) is created by users themselves and includes different types of content, such as reviews, ratings, comments, photos, videos, social media posts and blog posts.
UGC is invaluable for any business because it can help promote your products or services. The fact that it comes from real people rather than the company itself makes it even more valuable. Moreover, the content stays up-to-date as users add new content.
We therefore recommend that you allow reviews and ratings on your website wherever possible, as this can be an important addition.
Gradients
Gradients, also known as colour gradients, add depth and dimension to the interface of your website or webshop, and can enhance your visual identity. It is a trendy and aesthetically pleasing technique that has been popular before, but is now back in a big way.
Colour gradients can create a subtle background, add a sense of movement and energy, highlight certain accents or make a striking statement. It is a handy tool that can be used in a variety of ways to enhance the visual appeal of your website or webshop.
Dark mode
More and more devices, including phones, tablets and computers, offer a dark mode setting. This converts an app's colour scheme to a dark background with light text. While this trend is automatically applied to apps, it is no less important for websites and online shops.
Giving visitors a choice between a light or dark display can improve the user experience. The dark mode can reduce eye strain and is useful in low-light conditions.
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