The Future of Voice Search
Tips 'n tricks about the web, digital trends, and online marketing
Do you already know Voice search?
Voice search, or voice-activated search, is rapidly gaining popularity. Instead of typing searches, more and more people are choosing to use their voice to find information. This is partly due to the rise of smart assistants like Siri, Google Assistant, and Alexa, which are increasingly supporting our daily lives. But what does this shift mean for your website and your online presence? And how can you prepare for a future where voice search plays a dominant role.
The Rise of Voice Search
Voice search is no longer a futuristic concept; it is reality. Research shows that more and more people are using voice search for a variety of tasks, from looking up local businesses to answering everyday questions. The ease and speed with which voice search works make it attractive to users, especially on mobile devices.
Why Voice Search is Important for Your Business
Voice search is changing the way people search. Typical searches such as "best restaurants in Antwerp" are changing to more natural and spoken questions such as "What are the best restaurants in Antwerp?". This has direct implications for SEO strategies and content creation. Companies that ignore this change risk losing search traffic and customers.
How to Prepare Your Site for Voice Search?
- Optimise for Natural Language and Long-Tail Keywords
People speak differently than they type. Instead of short, concise keywords, they use full sentences or questions. Therefore, focus your content on long-tail keywords and natural language. For example, write blog articles that provide answers to frequently asked questions from your target audience. - Use Structured Data (Schema Markup)
Structured data helps search engines better understand the content on your site. By using schema markup, you can ensure that search engines can quickly and accurately find answers to voice search queries. This increases the chances of your website being listed as an answer in a voice search query. - Optimise for Local Searches
Many voice searches are locally focused, such as "Where is the nearest coffee shop?". Make sure your business information, such as name, address and phone number (NAP), is consistent and well optimised for local SEO. This will help you appear at the top of local voice searches. - Improve the Mobile Usability of your Website
Since a large proportion of voice searches are done via mobile devices, it is crucial that your website is mobile-friendly. This means not only that your site should load quickly, but also that the user experience (UX) on mobile devices should be optimal. - Create Content that Answers Questions Instantly
People often use voice search to get direct answers to their questions. Consider creating an FAQ section on your website specifically tailored to the questions your target audience might ask. This increases the chances of your content being selected as a featured snippet, which is often used for voice search answers.
Conclusion
The rise of voice search is changing the way people search and consume information online. For businesses, it is essential to adapt to this shift. By optimising your website for voice search, you will ensure yourself a strong online presence in the future. Start adapting your SEO strategy today so that you are not left behind in the rapidly changing digital world.
👉 Funkhaus goes the extra mile for you
We are the all-in-one partner that takes care of everything: from creative web designs to technical optimisations and strategic content. You focus on your business, we take care of the rest.
Send us an email for personal advice
Get in touch, and we'll schedule an appointment soon
👋 Hi, we are there for you!
What our partners say
Lisa van Gils
Funkhaus designed our website. They heard us well and translated our wishes into something that suits us perfectly. In the process, they continue to help us with topics that are not 'proprietary' for us such as visibility and marketing. The contact is fluid and good. We are fans!
P DB
What a pleasant collaboration with Wout and his team. Funkhaus built 2 excellent websites and is working on the digital marketing for my company. Professional, always correct, very knowledgeable and super helpful.
Johnny Spies
A conflict in our association's woocommerce shop was preventing payments from being processed. Wout from Funkhaus checked with us and managed to identify the problem.
Good party that works quickly and professionally and keeps in touch very well!
Sander van Schoonhoven
Professional company. Contracted for website renewal. Sprint type approach. Are willing to adapt the project execution pace to the customer's available resources.
Mara Bisceglia
What a top service!
Thanks Wout !
Jakster Fransiscus
Excellent advice for my new website! Very professional and focused tips. Highly recommended!
Yv. Private
Always a very quick response and strong in communication. Wout can switch quickly and always understands immediately what I mean. The end result is therefore always quick and immediately satisfactory. Definitely highly recommended!
Ann Adriaensen
Our old website has been given a complete makeover. Online ordering was made possible with customisation, a clear layout was proposed with plenty of space for photos and texts. I am very proud of the end result. But also very satisfied with the service and way of working.
David Demuynck
The collaboration with Funkhaus was perfect. They managed to build a beautiful website that fully meets our objectives. We highly recommend Funkhaus' services!
Annelies Belsack
In our collaboration with Funkhaus, we took care of UNICHIR vzw's website.
Funkhaus was responsible for the web strategy and design, inspired by the new UNICHIR logo. They then technically elaborated this design into the brand new website.
DSC was responsible for the fundraising strategy and content.
They provided us with a handy custom WordPress template, allowing us to easily add content on the website ourselves. The template works very easily.
The job was completed to perfection. Their approach was structured and smooth.
Funkhaus is also very accessible for additional questions and goes that extra mile for its customers.
Your project is definitely in good hands with Funkhaus!
We are satisfied with the approach, the follow-up and, of course, the final result.
Thank you, Wout and the Funkhaus team, and we look forward to seeing you on the next project.
