Payment systems for your webshop, these are your options
Tips 'n tricks about the web, digital trends, and online marketing
Payment systems are the engine under the bonnet of your online shop: they determine whether a customer can checkout in a few clicks, or leaves his shopping cart in frustration. Your shop can be as beautiful as it is, with sleek pictures and convincing text, if your customers cannot pay easily, they will give up.
The good news? There are lots of smart solutions today to make payments smooth and secure.
Let's take a look at the options: from classic payment methods to modern payment systems for your webshop such as Mollie, Stripe and PayPal.
Classic payment systems that still work
Cash on delivery
Especially with local shops and take-away, this remains popular. Customers like to pay when they receive their order. For you as a business owner, it is less ideal: cash carries risks and creates extra administration.
Transfer in advance
A bank transfer feels reliable to many people. Except that it often takes a bit longer for the money to effectively arrive in your account. Result? You have to wait before you can deliver, and your customer may also have to wait for their order.
Pay afterwards
More popular than ever. Customers like the certainty: first their parcel, then the invoice. You, of course, run the risk of non-payment. Fortunately, there are services like Klarna and AfterPay that take care of this for you.
Paying with crypto
Bitcoin, Ethereum and co are gaining ground. Especially with digital pioneers, you score points if you offer crypto. Only: prices fluctuate and in Belgium it is still more of a niche. Nice to have, but not a must-have for now.
The power of online payment providers
Most successful webshops today are betting on a mix of online payment options via a payment service provider (PSP). This is a smart switch between your webshop and all the payment methods your customers love.
Mollie
Mollie is the crowd pleaser in Belgium and the Netherlands. Bancontact, iDEAL, credit cards, PayPal, post-payment... you turn them on in just a few clicks. You only pay per transaction and do not have to take out a subscription. Transparent, simple and perfect for both small and growing shops.
Stripe
Stripe is the international player which especially scores with ambitious shops with global plans. Besides classic cards, Stripe also supports Apple Pay and Google Pay. The platform is flexible, scalable and perfect if you want to push boundaries.
PayPal
PayPal is an old hand in the business and still one of the most trusted names in online payments. Millions of customers worldwide have accounts. Checkout is lightning fast: email address, password and done. For you as an entrepreneur, the transaction costs are a bit higher, but the trust PayPal exudes more than makes up for it. Especially if you target international customers, PayPal is almost indispensable.
The importance of making the right choice
Payment systems are not just technology. They are a dealbreaker or deal maker. When customers see that they can pay with their preferred method, their confidence grows, as well as the likelihood of completing their order.
Do you only offer a bank transfer? Then you quickly miss the customer who prefers to pull out his credit card. Do you leave out PayPal? Then you might lose that one international order. A smart mix ensures you don't miss out on a sale.
Conclusion
A webshop without a smooth payment solution is like a shop without a cash register: frustrating for the customer and deadly for your turnover. Classic methods such as bank transfer and post-payment have their place, but the future lies with flexible providers such as Mollie, Stripe and PayPal.
Our tip? Choose a combination that suits your target group and your ambitions. That way, you make things easy for your customers, you keep control of the costs and you build a web shop that exudes confidence.
At Funkhaus we help you choose the right payment mix and integrate it into your webshop. So that your customers enjoy paying - and you enjoy selling.
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