Our formula for success for a fully booked rental calendar
Tips 'n tricks about the web, digital trends, and online marketing
Fully filling up a rental calendar is every landlord's dream. Do you rent out property or manage holiday accommodation? A consistently high occupancy rate is essential for success. But how do you achieve that in a competitive market?
At Funkhaus, we support holiday homes and B&Bs to fully fill up their rental calendar, and in this article we are happy to share our best tips!
What makes a rental calendar successful?
A successful rental calendar goes beyond simply filling in blank dates. It is all about:
- Consistent demand: Attracting a wide and diverse audience looking for your services.
- Quality of tenants: Attracting trusted customers who recognise the value of your offering.
- Optimisation: Maximising revenue through dynamic pricing strategies and smart planning.
The basis of our experience
We focus on three pillars: visibility, conversion optimisation and customer loyalty. Here, we explain each pillar in detail.
1. Visibility: reach the right audience
To fill up a rental calendar, you need to be seen by potential tenants. This starts with a strong online presence and deploying various marketing channels.
- SEO and content marketing: A well-optimised website is essential. By using targeted keywords (such as "luxury holiday rentals in Amsterdam" or "unique event venues in Rotterdam"), you ensure you rank high in search results. Blogs, videos and case studies can help demonstrate your expertise and build trust.
- Paid advertisements: Google Ads and social media campaigns help you reach a wider audience quickly. Target based on demographics, location and interests to attract the right tenants.
2. Optimised booking process: make booking easy
High visibility means nothing without a seamless user experience. Optimising the booking process is crucial to convert potential renters into paying customers.
- User-friendly website: Make sure your website loads quickly, navigates easily and is mobile-friendly. More than half of all online bookings are made via mobile devices.
- Clear information: Potential tenants want to know exactly what they are getting. Describe your offer clearly, use professional photos and add customer reviews.
- Dynamic prices: Consider a flexible pricing model that takes into account supply and demand. For instance, you can charge higher rates during peak seasons and offer discounts for quiet periods.
- Easy payment: Make the payment process as simple as possible by offering multiple options such as credit card, PayPal or even post-payment.
3. Customer loyalty: build repeat customers
A fully booked rental calendar does not only depend on new customers; returning tenants form a stable base. Building customer loyalty is therefore an important part of our strategy.
- Customer service: Make your customers feel valued, from the first contact until after their stay or use. Prompt and friendly communication makes all the difference.
- Loyalty programmes: Offer discounts or extra benefits to returning tenants. This can range from exclusive offers to gifts on their next booking.
- Follow-ups: Send a thank-you email after the rental is over with an invitation to leave a review. This strengthens customer relations and helps attract new tenants.
- Email marketing: Keep in touch with your tenants through newsletters with offers, news and inspiring stories.
Conclusion
Filling up a rental calendar requires a strategic approach that combines visibility, conversion and loyalty. Want to know how our success formula can help your business achieve consistently fully booked calendars? Contact us and discover the possibilities. We will be happy to help you on your way 😀
👉 Funkhaus goes the extra mile for you
We are the all-in-one partner that takes care of everything: from creative web designs to technical optimisations and strategic content. You focus on your business, we take care of the rest.
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What our partners say
Annelies Belsack
In our collaboration with Funkhaus, we took care of UNICHIR vzw's website.
Funkhaus was responsible for the web strategy and design, inspired by the new UNICHIR logo. They then technically elaborated this design into the brand new website.
DSC was responsible for the fundraising strategy and content.
They provided us with a handy custom WordPress template, allowing us to easily add content on the website ourselves. The template works very easily.
The job was completed to perfection. Their approach was structured and smooth.
Funkhaus is also very accessible for additional questions and goes that extra mile for its customers.
Your project is definitely in good hands with Funkhaus!
We are satisfied with the approach, the follow-up and, of course, the final result.
Thank you, Wout and the Funkhaus team, and we look forward to seeing you on the next project.
wommel94 wommelgem
Quality services that help us find new customers and retain existing ones. Pleasant and efficient cooperation.
Laura Marie Belmans
Very nice company that always offers fast and quality service to its customer. In recent years, they have already brought several jobs to a successful conclusion. Very satisfied with customer focus, services rendered and smooth communication.
Yv. Private
Always a very quick response and strong in communication. Wout can switch quickly and always understands immediately what I mean. The end result is therefore always quick and immediately satisfactory. Definitely highly recommended!
Hans Kenis
Very nice collaboration. Great input and ideas with a beautifully finished website as the end result!
Ann Adriaensen
Our old website has been given a complete makeover. Online ordering was made possible with customisation, a clear layout was proposed with plenty of space for photos and texts. I am very proud of the end result. But also very satisfied with the service and way of working.
Pauline Michgelsen
Funkhaus did a fantastic job updating our website, and made all the changes with angelic patience. Really a very pleasant collaboration, can recommend it to anyone!
Elien Degens
I came to you via a good reference to provide my website for e-commerce. Wout thought along with me about the possibilities and offered an ideal solution, taking into account the budget.
Transparent, professional communication and a very high-quality delivery. Thank you for this!
Kylie Mineo
Fantastic website builder with a lot of experience! It was very smooth cooperation and you can't ask anything too much of Wout to get everything to your liking. Highly recommended!
Yasmine D'hanis
Thanks Funkhaus for the clear view on my website (www.minro-legal.be) ! Thanks to your clear and concrete tips, I was able to make the website a lot more user-friendly. Thanks to you, I have also been able to eliminate errors that had previously gone unnoticed.
Thank you! Definitely highly recommended!
