Discover Google Consent Mode V2: What Does It Mean For You?
Tips 'n tricks about the web, digital trends, and online marketing
An important update for Google Ads!
Are you using Google Consent Mode? Then pay attention because there is an update to version 2.
In this article, we take a closer look at what's new in this version, how to set Consent Mode and why the update is important.
What is Google Consent Mode V2?
Google Consent Mode V2 is a smart tool that helps you respect the privacy of website visitors. It ensures that you can still collect important data even if someone does not accept all cookies.
What's new?
There used to be 5 options regarding Google consent:
- ad_storage
Enables storage, such as cookies (web) or device IDs (apps), related to ads. - functionality_storage
Enables storage that supports the functionality of the website or app, e.g. language settings or products in a shopping basket. - personalization_storage
Enables storage related to personalisation, e.g. video recommendations. - security_storage
Enables storage related to security, such as authentication functionality, fraud prevention and other user protection. - analytics_storage
Enables storage, such as cookies (web) or device IDs (apps), related to analytics, e.g. visit duration.
Google is strengthening its enforcement of the EU's user consent policy as part of their commitment to a privacy-centric digital advertising system.
In version 2, users must submit two new parameters in consent mode in addition to ad_storage and analytics_storage, giving them more control over what happens to their data.
- ad_user_data
Sets consent for sending user data to Google for online advertising purposes. - ad_personalisation
Sets consent for personalised ads (e.g. remarketing).
How do you set up Google Consent Mode V2?
If you have set the Google consent via Gtag on the website, the developer can adjust this. More information can be found here. If you've set up Google consent via Google Tag Manager, you can adjust it here via the template used.
Need help updating to version 2? Then please contact us, we are happy to help.
Why is this update super important?
Want to continue building audiences and running remarketing campaigns through Google Ads? Then it is essential to use Google Consent Mode v2 before March 2024 to be implemented. Users who do not use this new version by March 2024 will no longer be able to use these features. Since remarketing campaigns are often used to reach potential customers, you better get on top of this.
Conclusion
Google Consent Mode V2 therefore allows you to handle your visitors' data responsibly. It is a step forward in the world of online privacy and gives you as a website owner the chance to still retain valuable insights.
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