Growing your business with growth hacking
Tips 'n tricks about the web, digital trends, and online marketing
Growing with growth hacking.
Growth hacking is all about - you guessed it - growth.
It is a marketing style where every tactic is aimed at building a business quickly.
You've probably seen (or even been influenced by) a growth hack without knowing it. In fact, you may have used a growth hack in your own marketing without realising you were doing it!
Ready to see if you can spot one?
Techniques for every entrepreneur.
Growth hacking originally revolved around people who wanted to promote their startups quickly but did not have a big advertising budget or traditional training.
Today, they are techniques that can be used by any entrepreneur, where you can find cheap loopholes that will bring you more customers and drive growth.
Growth hacking is about finding opportunities to tell your customers about your business.
Examples of Growth Hacking
Dropbox
A good example of growth hacking is the rise of Dropbox, which wanted to add as many users as possible in a short time.
Dropbox gave away free storage if you shared their service on social media, or referred someone. It did involve an investment (1 GB of free storage per customer), but the promotion turned out to be much cheaper than a global marketing campaign: the story and product spread like wildfire.
Apple
For example, the makers of e-mail organiser Mailbox App (Apple) created a public waiting list for their product, which soon had more than 1 million people on it!
A great example of growth hacking.
Growth hacks that might be right for you.
- Add a discount code to emails that gives customers discounts for referrals.
- Email contact request confirmations with links to your social profiles or newsletter.
- Create rewards to motivate your customers to sign up for your email list.
Social media
- Give customers discounts if they share your business on social media.
- Add a share button to your products or parts of your blog posts.
- Engage with followers of competitors you want as customers.
Events
- Offer a valuable additional service to attendees (e.g. free shuttles).
- Livestream your event for people who cannot attend.
- Work with an industry partner and organise webinars.
In short, create as many ways as possible for people to talk about your business.
Simple techniques with great potential for impact!
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