Dubbing on social media: Meta launches AI duplication for Reels
Tips 'n tricks about the web, digital trends, and online marketing
Meta takes another big step forward in the fight to give creators and brands more reach and impact. The company introduces AI dubbing for Reels: videos are automatically translated and dubbed, without the need to re-sync yourself.
The first live test focuses on English ↔ Spanish. What makes this extra special is that your own voice is mimicked - complete with intonation - while lip movements are adjusted in real time. The result: a Reel that comes across as if you recorded it yourself in another language.
This is how Meta helps creators and brands grow internationally.
For creators, brands and marketers, multilingual distribution suddenly becomes a lot easier. Where you used to need separate recordings, voice-overs or subtitles, you now reach multiple audiences with one upload.
Spanish-speaking viewers will automatically see your video in their own language, while your voice remains authentic. Thereby, the "AI Translated" tag ensures transparency towards the viewer.
On top of that, Meta adds language-specific analytics: this way, you can see which target audience hits best for each language variant.
Other notable Meta updates
- Google Indexing: Public posts will soon appear in Google Search. This makes social SEO officially relevant.
- Auto-Scroll Reels: Reels scroll automatically; so your hook in the first few seconds is more important than ever.
- New tabs: Repost, Map and Friends offer additional ways to get discovered, make connections and increase organic reach.
From dubbing to hooks: these are Meta's marketing opportunities.
For marketers and creators, a few smart moves are immediately at hand that are worth testing:
- Activate AI duplication on your Reels: start with ENG ↔ ESP and find out what this does for your reach.
- Incorporating SEO keywords in your captions: This is how to make your content more findable in Google.
- Hooks A/B testing: Since Reels now automatically scroll through, the first 1-2 seconds are more important than ever.
Conclusion
AI-dubbing shows how quickly social media is transforming into an AI-driven content environment. Where before you were stuck with language barriers, a single video now opens the door to millions more viewers without the need for extra production time or expensive productions.
This means that brands, creators and marketers are directly scaling their message globally. Add to this the new SEO capabilities, where your content also becomes findable through Google Search as well as the additional ways to be discovered within the platforms themselves, and you see a clear trend.
Tomorrow's social strategy is no longer just about creative content, but also smart use of AI, data and findability.
👉 Funkhaus goes the extra mile for you
We are the all-in-one partner that takes care of everything: from creative web designs to technical optimisations and strategic content. You focus on your business, we take care of the rest.
Send us an email for personal advice
Get in touch, and we'll schedule an appointment soon
👋 Hi, we are there for you!
What our partners say
Hans Kenis
Very nice collaboration. Great input and ideas with a beautifully finished website as the end result!
Annelies Belsack
In our collaboration with Funkhaus, we took care of UNICHIR vzw's website.
Funkhaus was responsible for the web strategy and design, inspired by the new UNICHIR logo. They then technically elaborated this design into the brand new website.
DSC was responsible for the fundraising strategy and content.
They provided us with a handy custom WordPress template, allowing us to easily add content on the website ourselves. The template works very easily.
The job was completed to perfection. Their approach was structured and smooth.
Funkhaus is also very accessible for additional questions and goes that extra mile for its customers.
Your project is definitely in good hands with Funkhaus!
We are satisfied with the approach, the follow-up and, of course, the final result.
Thank you, Wout and the Funkhaus team, and we look forward to seeing you on the next project.
Kylie Mineo
Fantastic website builder with a lot of experience! It was very smooth cooperation and you can't ask anything too much of Wout to get everything to your liking. Highly recommended!
Domaine de Renesse
We are very happy with the website Funkhaus created for us. The design is modern and attractive, and the user-friendliness (especially for making changes and adding activities ourselves) is excellent. The service is also very pleasant: in case of questions or changes, the response is quick and helpful. In short, a fine cooperation and a result we are proud of.
karine peeters
Great performance by wout. Received a lot of good comments from my customers regarding the website. The professional approach, the class that the website exudes and the top service before, during and after the launch of the website is outstanding. For a beautiful professional website 1 address. @funkhaus 👌
Expo Z
Always accessible, always helped quickly and professionally.
Very pleased with our fun and smooth collaboration!
Pauline Michgelsen
Funkhaus did a fantastic job updating our website, and made all the changes with angelic patience. Really a very pleasant collaboration, can recommend it to anyone!
Kris Vantilt
Always good service and fast assistance
Lisa van Gils
Funkhaus designed our website. They heard us well and translated our wishes into something that suits us perfectly. In the process, they continue to help us with topics that are not 'proprietary' for us such as visibility and marketing. The contact is fluid and good. We are fans!
Patrick Dewitte
Funkhaus is a fantastic communications agency! Smooth and fast communication, very professional approach.
Our website is all back on point.
The social media campaign is running at full speed and is already bearing fruit, top!
And on top of that, Wout is a top guy to work with.
Patrick Dewitte
theswimmingpond.be
