Digital marketing trends of 2024

What should you look out for now for your digital marketing?

Authenticity is key

In 2024, you cannot get away with spurious marketing. Showcase yourself, your team and your product as real as possible. Real content gets people talking, that's how you encourage conversations and increase the involvement of the public.

Community Building as a foundation

Community building is becoming more important than ever. Take the example of Sisters and Seekers, who share their valuable insights via Pretty Little Marketer. Building a community concerned not only offers brand loyalty, but also valuable feedback and word of mouth.

Importance of short-form content

Short-form content still remains important, even though TikTok is testing the 30-minute feature, marketers worldwide think that short-form content does not lose its place. Which does not mean that in content itself there is no change.

The quality in videos is always at the improve, people are increasingly using special cameras or other equipment for their video these days. Of course, this is not a must-have but we find that consumers do have a preferred on.

Which platform?

There is an overdose of platforms to choose from, but which one is best to take? Look at your target audience, don't go haphazardly looking at the 'best' or 'nicest' platforms. Where does your target audience like to spend their time and build your presence there. Remember, every platform has a other purpose including Other KPIs.

You need not on every platform presence, of course it also depends on the size of your team. If you have a whole team, you can manage multiple channels, but it is still recommended to present on various platforms to be. This is especially useful in case something happens to a particular platform, as we have seen with X /Twitter as a prime example. Flexibility and diversity are the keys to a robust online presence.

Platform updates

Also remember that algorithms can change tremendously fast, let it be your do not discourage. We are all searching with the latest features. Experiment and see what works for you. It may be different week on week, so keep a close eye on your results.

LinkedIn

Some specific intel about LinkedIn is that they are making link building increasingly difficult. For example, we see that links in your post provide many shorter range, but how do you solve this?

We hear otherwise from many sources, but the bottom line is that not every post needs a link. Can't your post do without one? Just put it in your post. LinkedIn now often hides the first comment if a link is inserted there, so this diversions is no longer common. Rather, think how you as a reader would like to be able to find the link? Smooth and easy right?

TikTok

TikTok also has some news. Apart from there being a lot of discussion around the music rights of certain artists, TikTok is also increasingly getting a new function. The platform is not just limited to creativity; it is developing as a emerging search engine. As the need for genuine, authentic content is rising, we see that peer-to-peer reviews are becoming increasingly important. Many people nowadays search first on TikTok things up.

This does not mean that Google will come second - in fact, we don't see that happening anytime soon. TikTok is mainly used for new products and anecdotal research. This is often researched further on Google before people actually make a purchase. This does mean that SEO also gets a bigger place on TikTok, so definitely play into that.

Content in abundance

In a storm surge of content every day, how do you grab attention?

You often have only 3 seconds to grab someone's attention, on LinkedIn even just 3 sentences if you use an image. For this, I am going to fall back on 'authenticity is key' because that also applies here. Visual elements are also a big help here, read here Why it could help you.

Use no misleading texts or videos, as that only results in a higher bounce rate and lagere involvement. A little controversy on the other hand, can help spark conversation in responses. Do be careful and don't go so far as to 'get cancelled'. Just add enough spiciness toe to create some discussion.

And let us use the power of memes and trends don't forget - they make people smile and increase the likelihood that they will keep watching. Remember, while you as a social media marketer are being analytical, others are also using social media to relaxed after a long day. So a little lightness Never hurts!

'Will you make sure we go viral?'

Who hasn't heard of this, or even dreamt of it? But would that should be your priority? Big players like Burger King, Nike and Coca-Cola can afford it, but is it for you too? We think so not.

Don't get us wrong, of course it's a great feeling To wake up in the morning and see that your TikTok video has achieved over 100 thousand views. But let's be honest, how many of those viewers belong to your specific audience? Often you draw more 'Ghost followers' to, those following you but not really interacting with your brand. For superficial statistics is fine, but when we look at engagement and conversions, these followers do not make the difference.

Of course viral highlights are fun, but they should be not the core of your strategy should form. Focus your attention on your niche, find out which people are really interested in your products or services, and create content that appeals to them. That's the way to lasting success, not just chasing viral fame. How do you get started on that strategy? We are always open to a conversation around this, feel free to get in touch.

New technology

Of course, we don't want to be left behind in terms of new technology. Step by step, immersive technologies such as Augmented Reality (AR) and Virtual Reality (VR) the lead. Even Microsoft Teams is throwing itself into the mix by exploring 3D and VR for meetings. It is becoming increasingly essential to these immersive experiences integrate into your marketing campaigns to really engage consumers.

And above all, let us AI not forgotten! There is a lot of talk about it, as there are both advantages and disadvantages. As a marketer, it can make you make life easier, but that means not that you should just hand everything over.

Everyone has their favourite AI tools, and I like to share tips from Jess Cook, head of content and communication at Island. She swears by Castmagic & Podsqueeze; which seem to be great for transcribing and extracting quotes from videos.

My personal favourite still remains Chat GPT. Although there are many whispers about AI taking over our jobs, I am not too worried about it yet. Like many others, I rather see Chat GPT as a source of inspiration than as a finished product. AI doesn't know your brand as well as you do, right?

But what next?

In 2024, marketing is more than ever about authenticity and quality. With an abundance of content, it is essential to ensure that your target audience wants to see your content. That is the key to success this year. So above all, stay true to your brand and your target audience.